Recent campaigns include:
Bestseller lists:
New York Times (Advice), New York Times (Business #2), USA Today, LA Times, Publishers Weekly, Amazon.com
Media highlights:
One of NPR’s Best Books of the Year, PBS NewsHour “Brief but Spectacular,” CBS Saturday Morning, Morning Joe, NPR On Point, NPR 1A, NPR Life Kit, KQED “Forum”, KERA “Think”, The Economist, The Wall Street Journal “Saturday Essay”, The Atlantic, Harvard Business Review, Fast Company, TIME, Adam Grant’s substack, Armchair Expert with Dax Shepard, School of Greatness with Lewis Howes, Ten Percent Happier with Dan Harris, Motley Fool Money, The Rich Roll Podcast, A Bit of Optimism with Simon Sinek, The Good Life Project, Ed Mylett Show, Life is Short with Justin Long, Freakonomics People I (Mostly) Admire, Plain English, and bulk-buy events.
Strategy:
We knew this book could pop, so we booked as many needle-moving podcasts as possible (Charles recorded well over 50), partnering closely with Random House throughout the campaign. We leveraged Charles’ writing chops to secure original essays with the Wall Street Journal, Harvard Business Review, and TIME, and TV interviews including PBS NewsHour, Squawk Box, and Morning Joe, with everyone contributing to a team effort that delivered results. Supercommunicators debuted on the New York Times Advice best-seller list at #4 and on the New York Times Business list at #2. It stayed on the list for 30+ weeks and continues to sell at an impressive clip.
Bestseller lists:
Instant New York Times bestseller; Publishers Weekly
Media highlights:
The New York Times “Well” section, Washington Post “Well+Being” section, SF Chronicle, NPR All Things Considered and Science Friday, PBS NewsHour, TIME, Fortune, Fast Company, CNBC Make It, Scientific American, New Scientist, WGBH-TV Boston, WGN-TV Chicago, Armchair Expert with Dax Shepard.
Strategy:
“We all have a sense that the arts are ‘good for us.’ Now, we have a deeply researched and engaging new book that reveals why.” So began irresistible pitches that landed stories with the Washington Post “Brain Matters” column and New York Times “Well” section. We showed how specific activities such as dancing and drawing affect the brain, and emphasized that art is for everyone—no great talent required. Thanks to a full lineup of top-tier media and local events, Your Brain on Art was an instant New York Times bestseller.
Bestseller lists:
Wall Street Journal, Publishers Weekly, Porchlight
Media highlights:
CBS Mornings, MSNBC Morning Joe, CNN Fareed Zakaria GPS, CNBC Mad Money with Jim Cramer, Bloomberg Tech, The Wall Street Journal, The Financial Times, The Economist, The New York Times, Associated Press, Harvard Business Review, Fortune, Forbes, Washington Post Live, Fast Company, NPR.com, C-SPAN, Lex Fridman Podcast, Masters of Scale Podcast, HBR IdeaCast.
Strategy:
Our goal was to maximize Ginni’s time and ensure a strong ROI on her engagements. We launched the campaign with a CBS Mornings interview, Wall Street Journal and Financial Times profiles, Fortune feature, Lex Fridman podcast, and CNBC’s Jim Cramer and Bloomberg Tech. We kept the momentum going with GPS with Fareed Zakaria, Adam Grant’s podcast, Morning Joe and the AP. Last but not least, we leveraged Ginni’s impressive stage presence with events including SXSW, Fortune’s Most Powerful Women conference, Goldman Sachs, New York Historical Society, Chief, SHRM, Commonwealth Club, and other women’s conferences.
Notable lists:
Financial Times Business Books of the Month, Next Big Idea Club
Media highlights:
The Economist, Harvard Business Review, CNBC Make It, Oprah Daily, Fortune, Fast Company, Inc., Forbes, NPR Hidden Brain, Financial Times ‘Working It’ podcast, Something You Should Know, Coaching for Leaders, Speaking of Psychology, The Happiness Lab with Laurie Santos, Mentally Stronger with Amy Morin, WNYC Brian Lehrer Show, HBR IdeaCast, The Psychology podcast, Bloomberg BusinessWeek Radio, NBC News Daily
Strategy:
Good leaders must inspire, but they aren’t just at the top of the org chart. To make this business book appeal to a broad audience, we developed pitches showing why middle managers and parents are also inspiring leaders. We took advantage of the January publication date to pitch “how to stay inspired in the new year” stories. We also leveraged Adam’s viral TED talk and reams of research citations to position him as the inspiration guru. This multi-pronged approach led to features in everything from The Economist to Oprah Daily, showing that inspiration is anyone’s gift to give.
Media highlights:
NPR Here and Now, PBS NewsHour, The Washington Post, The Wall Street Journal, The Globe and Mail, The New Yorker, Vogue, The Atlantic, Cup of Jo, The Cut, The Guardian, Romper, TIME, Slate, What Fresh Hell podcast, Slate How To! podcast, Slate Care and Feeding podcast, BBC, WNYC All of It, NPR: Living Better series.
Strategy:
What makes a good life isn’t always what you expect. Disabled mom Jessica Slice reinvigorated the parenting book genre by showing that disabled parents are often uniquely good at parenting since many have already rejected the myths of control, perfection, and hyper individualism. By showing parenting as it could be, we placed essays with the Wall Street Journal and Slate; interviews with NPR Here and Now, Vogue, and The Washington Post; and excerpts with The Guardian and The Atlantic. After publication, we did it again with Canadian media, showing how Unfit Parent benefits all parents.
Margaret Rogalski 